Blue Selvedge is Berto Brand for the Denim Selvedge: a precious product suitable for those customers that really recognize its value. All the Blue Selvedge fabrics are realized by the old Picanol shuttle looms, original of the 1950’s, specifically restored and renovated by master craftsmen that brought them back and preserved their ancient processing techniques. These days the automation is spread all over the industries but the real manufacturing of these fabrics is handmade: our looms, made of iron, cast iron, wood and leather are wisely used by skilled artisans. The artisan has a sort of relationship with his machinery: he knows all its peculiarities, its maintenance techniques and its sounds. Thanks to this handmade process the Blue Selvedge fabrics are special: softness, color and appearance make them unique, with a soul, fit for unique and originals clothes. Contingent irregularities and longer production methods, typical of a handcrafted production, but opposed to the industrial production, are not flaws: they are a real proof of the product truthfulness. The Blue Selvedge fabric is real like the emotion that it evokes.